e Learning AWARD 2025

Zimmer Group impresses with innovative blended learning concept

Zimmer Group has been awarded the eLearning AWARD 2025 in the category “Blended Learning – Focus: Global Sales Qualification”. This honor recognizes the company's innovative blended learning program, which aims to establish uniform sales standards worldwide while taking local characteristics into account.

Mastering challenges in global markets

In recent years, the Zimmer Group has been confronted with tougher competitive pressure and the specific requirements of international customers. The company's rapid growth led to heterogeneous skills within the international sales teams. To meet these challenges, the need arose for a structured training program that teaches modern sales methods and takes into account the specificities of the individual markets.

The blended learning program: a tailor-made solution

Zimmer Group worked with PROAKTIV Management GmbH to develop a blended learning program that combines the advantages of web-based training (WBT) with interactive live workshops. This program enables the sales teams to access learning content flexibly and independently of location, while also benefiting from practical workshops. This combination ensures that both theoretical knowledge and practical skills are effectively conveyed.

Positive response and sustainable results

The innovative learning concept was well received by employees and led to a significant increase in sales expertise worldwide. The successful implementation of the program underscores Zimmer Group's commitment to continuous learning and adaptation to the dynamic demands of the global market.

The award motivates Zimmer Group to continue investing in innovative learning methods to meet the challenges of the global market.